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Bryan Popkin currently serves as Vice President of Audience Solutions at Zenith, having held multiple strategic leadership positions since January 2020. Bryan has successfully led brand media strategies for major clients like Verizon and JPMorgan Chase, driving initiatives that enhanced brand health metrics and improved key performance indicators. Prior experience includes a role as Supervisor of Strategy & Investment at iCrossing, where Bryan achieved significant growth in client investments and implemented comprehensive media strategies. Earlier career roles at Mediavest | Spark, UM Worldwide, and Genesis Media Holdings focused on developing and executing robust media strategies across various platforms and clients, contributing to substantial campaign successes. Bryan holds a degree from West Virginia University.