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Erika De la Rosa Contreras is an experienced account director currently working at Zenith España since September 2021, overseeing multiple accounts and managing brands such as Mahou, Budweiser, and La Prohibida. Previously, Erika held the position of business manager at Publicis Groupe, where responsibilities included managing accounts for Disney, Tik Tok, and others. Additionally, Erika served as account director for Mondeléz at Spark Foundry, focusing on media strategy and investment management. Erika’s career includes significant roles at Starcom MediaVest Group and Starcom, where strategic planning and media coordination were key responsibilities. Erika's academic background includes a digital business executive program from ISDI, a diploma in advertising from UNAM, and a degree in communication sciences from Universidad Tecnológica de México.