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Carmel Blanca is an inbound marketing strategist at Zencity. Carmel has led various content and creative initiatives across the organization, including internal communications, branding and creative for conferences, and content marketing. Carmel has also managed the entire rebranding process for one of Deloitte's biggest divisions in Israel - from strategy and budgeting, to internal and external execution. Carmel has owned content, design and UX optimization for complex website projects. Carmel has also worked as a creative project manager at MYD - Advertising Agency, and as an operations manager at Hetz Umatara NGO.

Carmel Blanca has a Bachelor of Arts in Economics and Psychology from Tel Aviv University.

Carmel Blanca reports to Ilan Hertz, VP, Marketing. They are on a team with Dana Weigler - Marketing Web Developer, Lishay Sokol - Marketing Designer, and Adah Nuchi - Marketing Content Writer.