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Bar Asherov is currently the Head of Enterprise Sales at Zencity. Prior to this, they worked as the Account Director at Hootsuite from February 2019 to May 2021. They have also worked as the Senior Manager, Client Acquistion at Meltwater from July 2016 to February 2019 and as the Social Impact and Defense Practices at Weber Shandwick from June 2015 to August 2015. Bar Asherov's most recent position before joining Zencity was as the Director | International Public Affairs at IDF Spokesperson Unit from October 2009 to April 2014.

Some of their coworkers include Noam Rabinovich - Research Insights Lead, Rory Vinokor - Head of Local Government Solutions, and Alon Maor - Sales Account Executive. Bar Asherov reports to Noa Zeldin, VP, Sales & Business Development. A direct report to Bar Asherov is and Gisela Chulman - Sales Development Representative.