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Cata Potes is an accomplished marketing professional with extensive experience in innovation and product development within the hospitality and retail sectors. Currently serving as Innovation Marketing Manager at ZENB since October 2021, Cata previously held significant roles at Carnival Cruise Line, including Manager of Product Development and Shipboard Innovation, where new guest experiences were developed from ideation to launch, and Onboard Marketing Manager for Branded Experience Development, contributing to marketing strategies and branding initiatives. Prior freelance work included digital and experiential marketing projects in major cities such as Miami, Dubai, and Madrid. Cata’s career also encompasses roles as Business Development Manager at Heinemann Americas, Brand Manager for Hermes Parfums and Puig Fragrances at Actium, and Brand Coordinator for TUMI. Educational qualifications include an MBA in Marketing and Entrepreneurship from IE Business School and a BA in International Business and Marketing from Florida International University.