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Juan Fernando Gordillo Parra is a seasoned Senior UX/UI Designer at Zemoga since December 2022, with a rich background in experience design. Prior to this role, Juan worked at UXReactor from August 2017 to November 2022 as an eXperience Design Architect and Engagement Lead, where responsibilities included coordinating teams of Interaction and Visual Designers to enhance user-centric design solutions. Juan also held roles as eXperience Design Consultant and Senior Visual Designer, contributing significantly to visual design strategies and client engagement. Earlier career experiences include positions at Made México, GrupoSmart Agencia Creativa, and Fundación Trazando Sueños, alongside an academic background in Interactive Media Design from Universidad ICESI.