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Jerry Lim has over three decades of experience in the contract furniture and hospitality sectors. As the Managing Director of Alma Contract (Singapore) Pte Ltd since January 2013, Jerry oversees manufacturing for both indoor and outdoor furniture aimed at the hospitality, catering, and institutional markets. Additionally, Jerry co-founded Zeemart in January 2017 and held the role of Managing Director - Strategic Development at Kian Group of Companies from March 2022 to December 2023, which specializes in contract furniture for diverse markets including hotels and healthcare. Jerry's past roles include Strategic Advisor for Aeris Environmental Ltd., Director at SELLinALL, Advisor at Novox Inc., President at SICO, and Divisional Manager at Jardine Matheson.