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Vishal Dixit is a seasoned marketing professional with extensive experience in growth marketing, performance marketing, and customer lifecycle management. Currently serving as Senior Manager - Growth Marketing at Zee Entertainment Enterprises Limited, Vishal oversees marketing strategies for the short video app, Hipi, utilizing advanced measurement tools to optimize performance. Previously, Vishal held positions as Growth Marketing Manager at Wellness Forever Medicare Private Limited and Assistant Marketing Manager at BookMyShow, where strategic execution and brand collaboration were key responsibilities. Early career experience includes marketing and sponsorship roles at the Parle Football League and a project trainee position at Larsen & Toubro. Vishal holds a B.Tech in Computer Science from Vellore Institute of Technology and has completed online courses in Brand Management, International Entertainment and Sports Marketing, and Sports Marketing from prestigious institutions, including London Business School and Northwestern University.