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NICO the Dog serves as a brand ambassador and influencer within the pet industry, with current roles at A Quinta, Zee.Dog, Zee.Now, and Petz. NICO represents A Quinta as a tastemaker for a pioneering natural dog food brand that does not require refrigeration. At Zee.Dog, NICO promotes a variety of pet products through exclusive discount codes. As an ambassador for Zee.Now, NICO advocates for a convenient pet shopping app, and at Petz, NICO offers discounts at Brazil's largest pet center. Additionally, NICO manages an Instagram account showcasing life as a rescued dog from the Jacarezinho community, where NICO emphasizes the importance of adoption and shares experiences living in a pet-friendly environment. NICO is pursuing a master's degree in psychology at the Universidade Federal de Não Retriever.