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Camila Armstrong is an experienced e-commerce analyst with a strong background in digital media marketing, currently working at Zee.Dog since February 2022. Expertise includes planning, implementing, and optimizing paid media campaigns across various platforms such as Google, Facebook, and TikTok, with a focus on conversion and key performance indicators such as CPA, ROI, and conversion rates. Prior roles include a media analyst at Gauge, where Camila contributed to market studies and campaign performance analytics, and an online media analyst at Grupo GPAC Comunicação Integrada. Camila has also held positions in performance analysis and programmatic media buying, gaining comprehensive experience in strategic planning and analysis throughout a progressive career in the digital marketing field, complemented by a degree in Social Communication from UNICURITIBA.