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Carlos Rojas Urrutia is an accomplished professional in the publishing and cultural sectors, currently serving as the Head of Spanish Language Content at Zebralution GmbH since February 2022, where responsibilities include representing the company in Latin America and promoting Spanish-language content. As a partner at Lecturable since November 2020, Carlos focuses on devising strategies within the book industry. Previous roles include Marketing Manager at Librerías Gandhi and General Manager at Metabooks MX, where leadership involved standardizing metadata handling for the Latin American book market. With a strong background in marketing and publicity from positions at EDUCAL, Fondo de Cultura Económica, and the National Coordination of Literature, Carlos combines expertise in digital projects and cultural promotion. Educational credentials include a degree in Cultural Journalism from Escuela de Periodismo Carlos Septién García and a diploma in Communication Arts from Canadian Cascadia International College.