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Bruno Ballardie is currently the CEO and Founder of ZAX APP, a leading Marketplace for SMB in Latin America. Prior to this, Bruno co-founded eÓtica, the largest online retailer of optical products in Brazil, which was acquired by Essilor in 2015. With a background in Information Technology consulting and experience at companies like JetSet Club and Accenture, Bruno has a Bachelor's degree in Computer Science from USP and completed an Executive Program in Innovation & Leadership at Stanford University in 2018.