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Tara Borna is an experienced professional in the healthcare, tech, and entertainment sectors, currently serving as Senior Commercial Manager at ZAVA, where the focus is on digital healthcare and partnerships with Superdrug Online Doctor. Prior to this role, Tara co-founded HERO The App, a behavioral change platform aimed at promoting sustainable lifestyle choices. Previous positions include Marketing Lead at UMA Entertainment Group, where efforts centered on social impact and sustainability, and Venue Marketing Manager at Grey Eagle Resort & Casino, managing a high-capacity music venue. Additionally, Tara has contributed to the not-for-profit sector as Marketing & Fundraising Lead at MEOW Foundation, enhancing welfare initiatives for stray animals, and began a career in business continuity analysis at BMO Financial Group.