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Dan Kelly has extensive experience in the field of SEO. Dan most recently served as the Head of Organic Growth (SEO) at ZAVA starting in October 2018. Prior to that, they worked at PHD as the Head of SEO and Content from July 2017 to October 2018. Before PHD, they were an SEO Associate Director at OMD EMEA from October 2016 to February 2017. Dan also held various positions at PHD, including SEO Account Director from March 2016 to October 2016, SEO Manager from June 2015 to February 2016, and SEO Strategist from April 2014 to May 2015. Dan began their career as a Freelance SEO at Hi5 Digital from August 2011 to March 2014, and prior to that, they worked as an SEO Executive at Search Laboratory from October 2010 to August 2011.

Dan Kelly completed their education with a Combined Honours degree in Maths, Information Systems, and Music from Newcastle University from the years 2006 to 2010. Prior to that, they obtained a BTEC National Diploma in Music from Newcastle College, where they studied from 2001 to 2003. In addition to their formal education, Dan also obtained a certification in Content Design. This certification was completed through a 2-day Foundation Content Design course offered by Content Design London in April 2022.