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Holly Barnes is an experienced marketing professional currently serving as Head of Marketing at Zarraffa's Coffee since July 2023. Previously, Holly held the position of Head of Franchise Marketing & Lead Generation at DCS FRANCHISE GROUP, where responsibilities included digital marketing and copywriting focused on lead generation within franchise sales. Holly's background encompasses franchise development marketing at Poolwerx Corporation Pty Ltd and a marketing manager role at Australian Sports Nutrition, along with extensive event marketing experience at Perspective Publishing. Early career highlights include journalism roles at Weigh-Less Magazine and Rugby News Newspaper, and operations management at Bold Marketing South Africa. Academic qualifications include a Bachelor of Arts (Honours) in Mass Communication/Media Studies and a Bachelor of Arts in Communication and Media Studies from the University of South Africa.