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Ayman Kotob is an experienced product marketing manager with a strong background in developing and executing go-to-market strategies. Currently serving as Product Marketing Manager for Verticals at Zapier since May 2022, Ayman previously held a similar role at Coursera, where collaboration with cross-functional teams facilitated the successful launch of enterprise products. Ayman's tenure at Intuit saw the management of lead generation campaigns and the implementation of marketing automation tools that significantly increased qualified leads. Ayman also brings insights from Samsung Electronics, where leadership in consumer and market insights influenced product divisions and strategic planning in the Middle East and North Africa. Ayman's academic credentials include an MBA from UNC Kenan-Flagler Business School and a BBA from the Wisconsin School of Business.