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Priscila Ferreira is a Product Manager at ZAP - A minha TV since January 2022, responsible for measuring results and collecting qualitative feedback from the field team and customers for campaigns, defining and monitoring strategic product development plans, managing product roadmaps, and overseeing cross-functional teams for project implementation. Additional responsibilities include launching new products to enhance customer experience, analyzing performance data, and reporting on key performance indicators using Power BI. Prior to this role, Priscila held several sales associate positions at prestigious companies, including Harrods, CELINE, and Victoria's Secret. Priscila holds a Bachelor's Degree in Business Management from the University of Plymouth and a BTEC Extended National Diploma in Business from the City of Westminster College.