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Natalia Andrievskaya is a seasoned professional with extensive experience in sales and commercial excellence. Currently, as Head of Commercial Excellence at Zalando since September 2022, Natalia leads three teams focused on Commercial Strategy & Planning, Commercial Development, and Process Excellence, successfully creating and implementing a comprehensive strategy for Zalando Marketing Services. Prior to this role, Natalia held several leadership positions at GfK from August 2008 to September 2022, including Director Global Sales Scaling and Global Director Sales Operations and Commercial Excellence, where responsibilities included managing teams, developing global sales frameworks, and enhancing client relationships. An academic background in Sociology from People's Friendship University of Russia complements Natalia's expertise in driving operational efficiency and sales growth across diverse markets.