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Mike Lewis has a strong background in SEO and web analytics. Mike worked as the Director of Audience Development and Web Analytics at Zacks Investment Research from 2012 onwards, where they successfully executed the company's SEO strategy resulting in significant growth in website traffic. Mike also managed a team, led the development of mobile web strategy, and integrated SEO best practices into market coverage. Prior to Zacks, Lewis worked as an SEO Manager at Switchfast Technologies, where they planned and executed successful SEO and PPC marketing campaigns that led to a significant increase in non-branded organic search traffic and generated leads for clients. Mike also has experience as a Marketing Consultant at Lewis Salvage Corporation, a Research and Online Education Consultant at SkySite Property, and a Senior Editor and Blog Editor at The ECCCS. Additionally, Lewis worked as a Graduate Assistant at Bowling Green State University.

Mike Lewis obtained their Bachelor's Degree in 20th Century Media and Social Movements from Hanover College, where they attended from 2001 to 2005. Mike then pursued a Master's Degree in Cultural Studies/Critical Theory and Analysis at Bowling Green State University from 2006 to 2008.