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Jeff Reistad is the current VP of Growth at Yup. Prior to this, they served as Principal & CRO at Korsman for 3 years, West Regional Vice President Sales - K12 at Edmentum for 6 years, Charter School Founder/Board Chair/Strategy Leader (volunteer role) at Aspen Academy for 13 years, Global Vice President Sales & Marketing - K12 & Higher Ed at PowerSchool for 2 years, Vice President Sales - Building Product Manufacturers at Dodge Data & Analytics for 8 years, and National Sales Manager at Sprint for 8 years.

Jeff Reistad has a School Safety Advocacy Council Certification and a Bachelor of Arts from Augsburg University.