Troy Larson has a strong background in marketing operations and digital marketing. Troy is currently working at Yubico as a Sr. Manager of Marketing Operations, where they are responsible for the maintenance and improvement of the company's Marketo instance and the construction of Marketo nurture programs. Prior to Yubico, Troy worked at iManage as a Sr. Manager of Marketing Operations, where they were responsible for lead routing, sales alerts, and maintaining email deliverability rates. Troy also worked at Brillio as a Digital Marketing Manager, where they revamped the company's email nurture program and oversaw content strategy. Earlier in their career, Troy held positions at Ask.com, Mindjet, Citrix Online, Panda Security, NetSuite, and Proofpoint, gaining experience in SEM, social media management, product marketing, and online marketing.
Troy Larson has pursued various educational opportunities throughout their career. Troy holds an Innovation & Entrepreneurship Certificate from Stanford University Graduate School of Business. In addition, they obtained an MBA in Marketing from the Middlebury Institute of International Studies at Monterey. Prior to that, they completed their undergraduate studies at Santa Clara University, where they earned a Bachelor of Arts degree in History.
Aside from their formal education, Troy has also obtained certifications in the field of marketing. Troy is a Marketo Certified Associate and a Marketo Certified Expert, both of which were obtained from Marketo, an Adobe Company, in April 2019.
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