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Heather Traher is a seasoned user research professional with extensive experience in leading user experience research initiatives across prominent tech companies. Currently serving as Head of User Research for YouTube TV since April 2021, Heather previously held the same role for G Suite at Google, where responsibilities included managing horizontal research and strategic operations. Heather's career spans various positions, including Senior User Experience Researcher at YouTube and User Researcher at TiVo, with earlier roles focused on usability strategy and information architecture. An alumna of Ryerson University with a BFA in Image Arts, New Media, notable achievements encompass conducting large-scale usability studies, advocating for user-centered design, and contributing to new business development across various organizations.