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Tara Hughes has an extensive work history in digital marketing and search engine optimization. Tara started their career at Phoenix Public Relations & Marketing as a Market Analysis Intern in 2015. Tara then worked as a Sales Associate at Brethren + Sistren in 2016. In 2017, they gained valuable SEO experience as a Digital Marketing Specialist at Ryno Strategic Solutions, where they conducted keyword research, optimized websites, and managed Google My Business accounts. Tara also had a Digital Operations Internship at Dex Media during that time. In 2018, Tara joined Youtech as an SEO Specialist and steadily progressed to the role of Senior SEO Specialist. In 2020, they were promoted to Search Engine Optimization Manager and eventually became the Director of Search.

Tara Hughes attended Dallas Baptist University from 2013 to 2017, where they earned a Bachelor of Business Administration (BBA) degree with a focus on Marketing. Additionally, in April 2017, they obtained certifications in Bing Ads and Google AdWords.