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Sofie Lahtinen is a Senior UX Writer at Yousician, where Sofie established the UX writing discipline and designed in-app experiences for multiple products. Prior experience includes roles as Marketing Manager & International Editor at Hokkaido Tourism Management, and Marketing Manager at SACHA DRAKE Pty Ltd, where Sofie led strategic marketing initiatives and brand revitalization efforts. Additional roles encompass campaign management and marketing communications at Lorna Jane and various creative internships. Sofie holds a Bachelor of Mass Communication from Queensland University of Technology and has furthered education at Hyper Island.