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Robert Copeland's work experience includes co-founding and directing Your Shortlist, a Scottish company specializing in providing IT buyers with information on new software and services. Robert also served as a director at Pursuit People and co-founded and managed 4ICG Group, which incorporates brands such as Pursuit Marketing and Your Shortlist. Prior to these roles, they co-founded and managed Pursuit Marketing, a specialist EMEA IT lead generation business.

Robert Copeland attended Douglas Academy from 1992 to 1998.