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Alexander Hassall has over 9 years of experience in the financial services industry. Alexander started their career in 2011 at AFM Advisers Pty Ltd, where they held two roles: Digital Project Manager and Client Relationship Associate. In 2014, they moved to Australasian Financial Management, where they served as Head of Product Development, responsible for creating, delivering and managing innovative solutions and processes across all lines of the business. In 2018, they co-founded Your Financial Wellness, where they are responsible for the day-to-day running of the business with a particular emphasis on sales and business development.

Alexander Hassall completed a Bachelor of Arts and Sciences from the University of Sydney in 2006-2008, majoring in History and Philosophy of Science and Technology. Alexander then went on to pursue a Master of Business Administration (MBA) from the University of Technology Sydney in 2009-2011, majoring in Finance and General. Alexander completed their secondary education at Saint Ignatius' College Riverview in 1999-2004.