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Luis de Val is the CEO and Founder of YouPlanet, leading a diverse group of companies focused on influencer marketing, film production, audiovisual content creation, and digital content strategy. With previous experience as the Creative Director for renowned hairstylist Alberto Cerdán and as a director and screenwriter for the theatre production "Amigas Para Siempre," Luis also has a significant background in film, having produced notable works at Media Films, including award-winning films such as "El Truco del Manco." Luis held the position of Director of the Spanish Film Division at Manga Films, where a focus on the distribution of Spanish cinema was established. Educational qualifications include a major in International Management from Franklin College, a master's degree in Audiovisual Management from Universidad Carlos III de Madrid, and completion of the PDG program at IESE Business School.