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Helena Wade has over 18 years of experience in brand and marketing. Helena is currently working as the Associate Director of Brand and Marketing Communications at Young Lives vs Cancer since 2023. Before that, they served as the Head of Brand and Marketing at Scope from 2021 to 2023. Prior to that, Helena worked as the Head of Brand at The National Lottery Community Fund from 2018 to 2021. Helena also held the position of Senior Brand Manager at Big Lottery Fund from 2017 to 2018.

In addition, Helena has experience in the nonprofit sector, serving as the Head of Brand at Diabetes UK from 2016 to 2017, where they focused on repositioning the brand and developing a new brand architecture. Helena also worked as a Brand Campaign Manager on a contract basis, where they led successful advertising campaigns and worked on stakeholder management.

Earlier in their career, Helena worked as a Marketing Manager at Macmillan Cancer Support from 2012 to 2015 and as a Project Manager at Interact Branding in 2012. Helena has also held positions as a Senior Account Manager at Arnoldklp from 2009 to 2012 and as an Account Manager at SMP from 2005 to 2009.

Overall, Helena Wade has a strong background in brand and marketing, with extensive experience in both the nonprofit and corporate sectors.

Helena Wade attended Bournemouth University from 2000 to 2004, where they obtained a BA Hons International Marketing Management degree with a specialization in Marketing.