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Koen Rots is a seasoned marketing professional currently serving as COO and marketeer at Collow.ai, which connects IT enthusiasts with organizations seeking entry-level IT professionals. With experience as Teamlead in marketing and communication at Young Coders BV, Koen specializes in areas including marketing strategy, SEO & SEA, brand management, content creation, recruitment marketing, and omnichannel online marketing. Previous roles include contributions to the editorial and online marketing teams at Stichting Citymarketing Regio Amersfoort and a position as a board member of the student association ComNow, focusing on networking among students, alumni, and faculty. Koen holds a degree in Consumers Marketing from NIMA and a Bachelor of Arts in Communication from Windesheim, complemented by a minor in Communication and Culture at Metropolitan University Prague.