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Javiera Córdova is a seasoned communication strategist with a robust background in leading initiatives for small businesses and educational institutions. As the founder of Conecta Ya! from November 2017 to January 2023, Córdova spearheaded a consultancy focused on strategic communication. Prior roles include overseeing communications at Centro de Inseminación Artificial UACh, where efforts centered on enhancing institutional visibility and stakeholder relations, and developing promotional content for the Orquesta de Cámara de Valdivia. Córdova also contributed to talent attraction and retention initiatives at Austral Incuba and facilitated workshops to inspire innovation and entrepreneurship in high school students through the Universidad de Talca. Academic contributions include part-time teaching in leadership and teamwork at Universidad San Sebastián and developing communication skills workshops at Universidad de Concepción. Córdova holds a degree in Journalism with a focus on Strategic Communication from Universidad de Concepción and a Master's in Creative Communication from Universidad Católica de la Santísima Concepción.