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Kyna Nebrida is currently the Vice President of Marketing & Online at YOU, where Kyna developed an e-commerce strategy and successfully grew online sales. Prior to this, Kyna was the Vice President for Philippines at Flower Chimp, where Kyna expanded operations and increased growth in orders. Kyna also worked at Shopee as a Business Development Manager and at ZALORA Group as a Seller Acquisition Executive. Kyna started their career as a Marketing Intern at Mrs. Fields Philippines. Kyna holds a BS in Marketing Management from De La Salle University.