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Rad Mitic is an accomplished professional with extensive experience in brand advocacy and partnerships. Currently serving as the Head of Brand Advocacy at Yotpo since February 2021, Rad is dedicated to promoting the brand's values and building a strong community of advocates. As the inaugural team member for Yotpo in Australia, Rad played a crucial role in establishing the brand's presence and cultivating significant relationships in the region. Prior experience includes management roles at Trustpilot, where Rad led the partner program in APAC, and at NRS Media, where Rad focused on revenue growth programs for media companies. Additional roles include Sales & Partnerships Director at Star Observer, Business Development Manager at The Entourage, and Sales Executive at Kaplan Professional, showcasing a robust background in sales, partnerships, and community engagement across various sectors.