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Mor Shani has a diverse work history, starting with their role as the Head Of Design & Vibes at Yotpo since June 2017. Prior to that, they co-founded and served as the CEO of Jelly Button Games, a gaming company focused on creating free-to-play games, from July 2011 to February 2016. Before Jelly Button Games, they were a co-founder and Studio Manager at Hamutzim Studio, an interface design studio that supported entrepreneurs, from 2005 to 2011.

Mor Shani attended Reichman University from 2009 to 2012, where they pursued a Bachelor's degree in communications. Their field of study was focused on Interactive & Interface at Milab.