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Iftach Sofer has extensive experience in operations and analytics, currently serving as Deliverability Operations Lead and SMS Strategic Initiatives Manager at Yotpo since October 2021. Prior to Yotpo, Iftach worked as a Revenue Operations Data Analyst at Checkmarx from July 2019 to October 2021. Iftach's career began in the IAF - Israeli Air Force, where Iftach held the rank of Major from January 2007 to March 2019. Educationally, Iftach holds a certificate in Business Analytics from Harvard Business School Online (2020), a Master's degree in Educational Leadership and Management from Tel Aviv University (2015), and a Bachelor's degree in Political Science and Government from Ben-Gurion University of the Negev (2009).