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Barak Friedman is an accomplished marketing professional currently serving as the Head of Marketing at Yotpo since October 2023. Prior to this role, Barak held various leadership positions at Playermaker, including Global VP of Marketing and Head of Global Marketing & Communication, from November 2021 to October 2023. Barak's extensive experience in the marketing field includes serving as the EMEA Senior Marketing Manager for Fitness & Yoga and Digital Brand Manager at Nike between August 2017 and October 2021. Additional roles include Digital and Innovation Manager at Caesarstone Ltd. - Corporate, Digital Customers Group Manager at Ogilvy, and Account Manager at teenk. Barak began professional career as a Creative Planner at promaket. Barak holds a Bachelor's degree in Communication from The Open University Israel and a Certificate in Creative and Copywriting from ACC- HABETZEFER.