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Lídia Martiniano is a seasoned marketing and communications professional with extensive experience in content creation and strategic planning. Currently serving as the Marketing and Communications Manager at Youverse since August 2022, Lídia develops and executes integrated marketing plans and manages content across multiple channels. Previous roles include Communications and Events Chair for Talkdesk’s Social and Environmental Giving ERG, where Lídia organized volunteer opportunities, and Marketing Content Writer, focusing on content strategy and SEO analytics. Additional experience includes copywriting for various companies such as Novabase and AVON Cosmetics, and a background in customer support and marketing training. Lídia holds a Licenciatura in Marketing e Publicidade and is currently pursuing a Pós-Graduação in Branding & Content Marketing, alongside other educational endeavors in writing and digital education.