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Pieter Van Leugenhagen is a seasoned entrepreneur and business strategist with extensive experience in the immersive tech and creative industries. Since January 2015, Pieter has served as the co-founder and managing partner at yondr, where the focus is on building real connections using immersive technology. Additionally, Pieter co-founded Lucy’s in February 2023, a venue known for its soul food and vibrant atmosphere. Pieter has contributed as a columnist for Bloovi and has held the role of managing director at June08 since May 2015, emphasizing creativity and commercial growth. Previous roles include co-founding VRTL, an online learning platform for the immersive industry, and serving on the Innovation Lab committee at the Vlaams Audiovisueel Fonds. Pieter was also a founding partner at Commefort, which was acquired by yondr, and has held positions in business development and public relations in various companies. Pieter holds a BA in Marketing from Arteveldehogeschool and has completed additional education at Sint-Maarten Bovenschool and Cevora.