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Kristina Farris has an extensive background in marketing and brand management, with experience in various industries such as healthcare, automotive, and fine arts. Kristina has held leadership positions in global companies like Yokohama TWS, Thronus Medical Inc., and Bridgestone EMEA, where Kristina has excelled in developing marketing strategies, managing teams, and driving innovation. Kristina is currently pursuing a PhD in Marketing Management at Prague University of Economics and Business.