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Phil Gerrard is currently the Managing Director of BCG X at the Boston Consulting Group, leading the X-Design capability in Europe, the Middle East, South America, and Africa. With a rich background in digital design and strategy, Phil co-founded and served as CEO of AllofUs, an award-winning design consulting firm, for 17 years, working with leading tech, media, and cultural institutions. Prior experience includes roles such as Commercial Director at Digit, General Manager at Good Technology, and Account Director at BMP InterAction. Phil also worked as a New Media Consultant at Leo Burnett, where involvement in early digital projects contributed to the establishment of the new media industry within advertising. Additionally, Phil serves as an investor and advisor for Yodomo.