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Mari Basson is an experienced marketing professional currently serving as a Senior Brand Marketing Manager at Yoco, where responsibilities include leading cross-channel brand communication. Previously, Mari held roles at Yoco as a Senior Product Marketing Manager and as an Employer Brand Manager on a contract basis. Prior experience includes serving as a Senior Strategist at Publicis Groupe Africa and as Head of Strategy at MADE Agency, Cape Town. Mari has also worked at VMLY&R South Africa as Lead Strategist & Creative Group Head, contributing significantly to the Absolut, Jameson, and Chivas Regal brands in Africa. Educational qualifications include certificates in Customer Experience & Journey Mapping from IE Business School and Digital Marketing from GetSmarter, along with diplomas in Marketing Communications and Copywriting from AAA School of Advertising.