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Dirk Kraus has been the CEO of YOC since October 2013, with a strong belief that classical display advertising is outdated and the future lies in high-impact advertising formats. Prior to that, Dirk founded and served as CEO of the company from December 2000 to September 2012. Before their time at YOC, Dirk worked as a Senior Strategy Consultant at Roland Berger from March 1998 to November 2000. Dirk holds a Master of Business Administration degree from WHU - Otto Beisheim School of Management, earned between 1993 and 1997.