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Simon Wikstrand is an accomplished marketing professional with extensive experience in various leadership roles. As Co-founder and CMO of Löpning & Livet, a digital running platform established in August 2023, Simon actively promotes a lifestyle centered around running. Simon’s previous positions include CMO at Quickbutik, where responsibilities encompassed global marketing strategies, and CMO for Helsingborgs stad, overseeing a team focused on brand development and communications. In addition to being a Brand Ambassador for YMR Track Club and former Brand Ambassador for New Balance Sverige, Simon has contributed to the startup community as a mentor through the THINK Accelerate program. Notable entrepreneurial endeavors include founding Helsingborg Marathon, which evolved into one of the largest marathons in Northern Europe. Simon holds two Bachelor’s degrees in Communication from the University of Gothenburg and Lund University, alongside a secondary degree in Economics from Nicolaiskolan Helsingborg.