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Martin Cochard's work experience starts with their current role as Head of Marketing/CMO at YMO, an African payment solution company. In this role, they handle online advertising using platforms such as Google Ads, Facebook/Instagram Ads, and Apple Search Ads. Martin also utilizes various tools like Apptweak, Data.ai, Adjust, OneSignal, and analytics tools like Google Analytics. Additionally, Martin has experience with email marketing using Mailjet and is familiar with other tools like Slack, Crisp, Google Tag Manager, and Google Search Console.

Before their current role, Martin was the owner of the website World Is Small since 2012. Martin managed all aspects of the site, including SEO, content publication, monetization, and user experience. The blog focuses on Apple news, products, and applications from the App Store.

In 2019, Martin founded the blog and iOS application Democryptos, which is centered around cryptocurrency news, prices, and alerts.

Martin also had experience as an investor at La Chaise Française, a furniture company specializing in made-in-France products.

Martin served as the Head of Acquisition at Wingly, a French flight-sharing platform, from November 2019 to November 2022. In this role, they were responsible for all acquisition strategies, primarily operating in France, Germany, and the United Kingdom.

Martin was involved in setting up the e-commerce website for Judy the Fox from 2019 to 2020.

From 2017 to 2019, Martin worked as a Traffic Manager and Growth Hacker, specifically as the Head of SEO & SEA (International) at Dragon Bleu & Venum. Martin managed SEO and SEA for Dragon Bleu and Venum, two companies specializing in combat sports equipment.

At MeilleurMobile.com, Martin held the position of Acquisition Manager (SEO/SEA) from February 2016 to November 2017. Martin was responsible for developing and implementing multi-device content distribution and acquisition strategies through various channels like SEO, SEA, and SMO. Martin also provided performance reports on SEO and overall website traffic.

Additional roles in Martin's work experience include being a Web Marketing Manager at myposeo in 2013 and working as an SEO Specialist at altima° from June 2013 to September 2013. During their time at altima°, Martin demonstrated expertise in SEO methodology, project management, client relations, and analysis for clients such as Volkswagen Bank, Undiz, and Petit Bateau.

Martin Cochard attended HETIC from 2011 to 2014, where they obtained a degree in Expert en Ingénierie de la Communication Numérique - Diplôme de niveau I. Prior to that, they studied at IUT de Nantes from 2009 to 2011, earning a DUT degree in Informatique. Martin Cochard completed their secondary education at Lycée Saint-Joseph from 2006 to 2009, obtaining a Baccalauréat Scientifique. In addition to their formal education, they also obtained a certification in Publicité sur le réseau de recherche from Google Ads in September 2012.