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Roxanne Rathge is a Senior Marketing Manager at the Greater Austin YMCA, where responsibilities include developing and implementing marketing strategies for over 125 products and managing content on a 225-page website, generating significant online revenue. Previously, as Associate Director of Membership Experience & Marketing, transformations in email marketing strategy resulted in a dramatic increase in audience engagement. Roxanne's experience also includes roles as a Marketing Project Coordinator at Wyatt Brand, a Commercial Photographer at Roxanne Jo Images, and a Senior Administrative Associate at Fleishman-Hillard. Roxanne holds a Bachelor's degree in Fine and Studio Arts with a Photography focus and a minor in Creative Writing from the University of North Texas.