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Antoine Bing is a seasoned executive with extensive experience in strategic leadership across various industries. Currently serving as Deputy Managing Director and General Secretary at YKONE since November 2021, Antoine previously held the position of CEO at KOOKAI FRANCE, where a strategic growth plan was implemented during the company's acquisition. As Group CEO of Pierre Marcolini, significant financial improvements were achieved through effective brand positioning. Additionally, Antoine transformed PAULE KA from a family business to an international brand, driving substantial revenue growth over 13 years of profitability. Earlier career roles included CEO at Millimages, and various managerial positions at Canal J and XIS, where core competencies in management, finance, and operational efficiency were developed. Antoine Bing holds a degree from Sciences Po, completed in 1990.