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As YinzCam’s new Chief Strategy Officer, George Scott is focused on growing the company globally, while leveraging its diverse and innovative clients to develop new products and services for fans of a wide variety of sports around the world.

Prior to joining YinzCam in June of 2020, George spent 12 years at the National Football League, where he led the development of the league’s Club Media Group, overseeing a wide array of technology. His accomplishments with the NFL included the migration of all 32 clubs to a unified CMS, partnering with the teams to build out their social media platforms, setting individual franchise strategies for growth in reach, engagement and monetization, and more recently, working to increase opportunities for club content distribution, including the first-ever live game streaming on clubs’ mobile websites and apps.

During his tenure, George made it a priority to visit each and every NFL franchise, spending time at their training facilities, headquarters, press boxes, stadiums and tailgates, all in an effort to understand the unique brands and fan bases.

Prior to his role at the NFL, George was SVP and COO of the College Sports Online division of CBS, where he led the growth in NCAA properties from less than 80 to over 230 prior to his departure.