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William (Bill) Spira currently serves as Key Account Director at Yield Engineering Systems since August 2023. Previously, Bill held various roles at Applied Materials, including Global Product Line Manager and Global Product Manager, where responsibilities included overseeing key products and improving profitability in the PPC division. Bill's experience also includes significant positions at ASML, Nova Measuring Instruments, Lam Research, and Applied Materials, encompassing business development, technical management, and sales. With a Bachelor’s degree in Engineering from DeVry University, Bill has a proven history of enhancing market share and establishing strong customer support structures throughout a career spanning several decades.