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Ulrich Roter has over 20 years of work experience in various roles within sales and retail management. Ulrich is currently the Chief Retail Officer (DE/AT) at yfood Labs, a position they started in March 2022. Prior to this, they worked at Zott SE & Co. KG as a Group Key Account Manager from September 2018 to April 2020. From January 2014 to August 2018, they held the same position at Tchibo. Before that, they worked at Tchibo in roles including Gebietsverkaufsleiter and Key-Account-Manager. Ulrich also gained experience during their time as a Diplomand at METRO AG and as a Praktikant at Metro Cash & Carry Deutschland GmbH. Ulrich Roter started their professional career at Lieken AG, where they completed an apprenticeship as an Industriekaufmann from August 1996 to August 1999.

Ulrich Roter attended Fachhochschule Oldenburg/Ostfriesland/Wilhelmshaven from 2001 to 2006, where they obtained a degree in Wirtschaftswissenschaften. Ulrich completed their education with a Diplom-Kaufmann degree.