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Zlatka Onkova is a seasoned professional with extensive experience in market research and customer insights. Currently serving as a Market Research and Customer Insights Expert at Yettel.Bulgaria since February 2017, Zlatka previously held the role of Marketing Research Specialist at Telenor Bulgaria, where responsibilities included organizing marketing research, coordinating with research agencies, and analyzing data to inform brand strategy. Early career experiences include an Account Executive position at Action Global Communications and a Communications Intern role at Metro Cash and Carry, complemented by a brief tenure as a Risk Analyst at Skrill. Educational qualifications include a Master of Science in Marketing from Alliance Manchester Business School and a Master's Degree in Management Information Systems from Sofia University St. Kliment Ohridski, among other academic achievements.