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Vab Dwivedi

Vice President, Digital Commerce at YETI

Vab Dwivedi has held various roles throughout their work experience. Vab started their career at Dell Technologies in 2006 as a DTC Sales Rep and later transitioned into roles such as DTC Sales Manager and Program Manager, Analytics & Operations. From there, they became the Product Manager for Dell.com Personalization, where they led the deployment and adoption of Dell.com's first personalization intelligence engine. Vab then moved on to become the Senior Manager for Dell.com Experimentation & Advanced Analytics, enhancing the company's data-driven decision-making abilities. In 2014, Vab took on the role of Director for Dell.com Strategy & Experience Transformation, and in 2017, they became the Director of Dell.com Digital Customer Experience, overseeing a global team and delivering a strategic roadmap of features and experiences for the company. In 2021, they joined Saatva as the Vice President Digital, DTC eCommerce. Currently, Vab holds the position of Vice President, eCommerce at YETI, leading the global eCommerce strategy and overseeing various aspects of the business, including merchandising, performance marketing, product/UX, content strategy, planning, and operations for Yeti.com and Amazon.

Vab Dwivedi holds a Bachelor of Arts degree in Economics from The University of Texas at Austin. However, no specific information is provided regarding the start and end years of their education.

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